Pro-ficient. Pro-ductive. Pro-grammable. Pro-letarian. Prognosticator.

In short, I’ve got a pro-digious amount of fancy words, if that’s what sells for ya…

But I’m more into simple ideas that people remember… On time. Well-thought-out. Ready to sell…

A real, fuckin’ pro-fesh-y-uh-nahl…

Spec Campaign
Ideation. Creation. Radicalization.

BRIEF: “We’re the zany cousin of Summit county… A little trippy… And a little bit of a trip from Denver—which protects us from the throngs of Denverites… But not too far away… “

JUST A LITTLE OUT THERE—Spec campaign for Vail Resorts

AD: Skyler Schlageck

Brand Campaign
Campaign Ideation. Dada-ist Creations. Engagement Proliferation.

We set out to grab eyeballs and tickle earholes with these Lagunitas “weirdly original” product spots—Flavors in sync… An IPA that rules… Tropical vibes.

But mostly… How about those jingles ;)

For the record… I’d never say the thing out loud <shakes head>.

REBRAND
Campaign Ideation. Brand Reincarnation. Energetic Relation.

Connected live probiotics with live humans’ desire to be more alive.

Effies Awards CASE STUDY

BRAND CAMPAIGN
Brand Ideation. Campaign Creation. Benefit Personification.

PepsiCo agreed that it was a mighty good campaign:
”+10pt lift is the strongest lift on message association within the Pepsi Bev portfolio, significantly outperforming CPG & PepsiCo benchmarks.”

”…This can be attributed to the new creative approach with clear product & communication of the “Mighty Good Juice” tagline.”

REBRAND
Campaign Ideation. Brand Re-creation. Full-Blown Revitamization.

THEM: : Supplements that revitalize you.
US: You mean “vitamins”?
THEM: Sort of… But, more.
ME: It’s time to ReVitamize

BRAND CAMPAIGN
Campaign ideation. Mural creations. Lifestyle novelization.

Direction: Attitude.

Victory Motorcycles, ripping through idyllic, wheat-pasted scenes—all, life-sized and gallery ready.

ASIDE: R.I.P. Body copy.

BRAND CAMPAIGN
Campaign Ideation. Dream Creation. Terrain Domination.

THEM: Let’s make it say that “Now you can do things you never thought were possible on a snowmobile.”

ME: It changes the way you see the terrain?

THEM: Yeah. Like that.

Product Launch
Brand Ideation. Campaign Creation. Awareness Acceleration.

THEM: You know, somethin’ like, “Pure exhilaration.”
US: Hold on to your shorts. Let go of your inhibitions. And let it fly.

FOR-FUN CAMPAIGN
Ideation. Creation. Pontification.

3 WAYS TO MAKE GREAT CREATIVE
—Always give 100%
—Love Your Work
—Call Vince

NOTE: Rewrite/Finish this when you have some non-billable time…

IHDT FOR LIFE

Founder and active CMO of the semi-professional, semi-competitive, undefeated Indian Hills Dive Team.

Also Facilities Director… Poolboy... Polaroid action photographer… But most notably, the MC of the annual 4th of July Invitational.

NOTE: Achieved ISO 9000 Gold Status in 2020 from the Global Council of Competitive Springboard Jumpers.

LOGO DESIGN: Marco Merced

POSTER DESIGNS:
Eagle—Tony Schrader
Speedo—John Stadler
Rocketman—Jack Schuler

PITCH

Superior engineering. Better handling. More power… Victory had it all. Except for heritage.

This was our call to action for riders looking to break away from the pack of crusty-old riders clutching on to the past.

Miscellaneous shit I like…

I still believe…
PEOPLE LOOK
When you catch their eye.
PEOPLE LISTEN
When you use the right words.
PEOPLE REMEMBER
If you make them feel something.

WORD-OF-MOUTH CAMPAIGN

Press play for “references.”