BRAND CAMPAIGN
Brand Ideation. Campaign Creation. Benefit Personification.
PepsiCo agreed that it was a mighty good campaign:
”+10pt lift is the strongest lift on message association within the Pepsi Bev portfolio, significantly outperforming CPG & PepsiCo benchmarks.”
”…This can be attributed to the new creative approach with clear product & communication of the “Mighty Good Juice” tagline.”